In a day and age where social media is king, for many businesses a huge part of being visible online includes maintaining a blog. Like most photographers, we’re avid bloggers! We love sharing snapshots of happy couples and wonderful weddings. We’re quite often asked however whether we blog everything that we shoot.
The answer is no.
On average, we probably blog around a third of the sessions that we actually shoot throughout the year. There are lots of reasons that we don’t blog every session or wedding, so here’s a bit of an insight into our blogging habits.
The biggest blogging rule for us is privacy. We work with lots of teachers, police officers and other professionals where privacy is super important both personally and professionally. Quite often these couples request that the details of their weddings are not shared freely online. Sometimes couples would prefer to just keep their day for themselves and their families- and that is of course, absolutely fine. We will always always always respect a couples want or need for privacy, so in these cases you wont always see teasers on our Facebook, write ups on our blog or external features in magazines or elsewhere.
The second most influential thing that helps us to decide when we’ll write up a session is whether it meets our focus.
We maintain a blog for several reasons:
- It’s a great way to give couples and prospective clients a “snapshot” of what a session may look like.
- It’s a really good way to maintain a web presence.
- Blogs are a fab resource for sharing informative advice with our clients and anyone else who happens to stumble upon our work.
- To share inspiration, ideas and creativity with couples, photographers and like minded suppliers.
We aim to tick as many of those boxes as we can when we blog, but of course that wont be possible all of the time. For example, with engagement shoots it’s quite common for couples to choose similar locations, or similar “themes” according to the time of the year. As summer approaches, beach sessions become a really popular location choice. This week we have 3 scheduled.
Owing to the fact that our style and the way we work is fairly consistent, the likelihood is that these sets of photos may look fairly similar, share similar details and so on. Therefore it wouldn’t make much sense to blog them all in quick succession. If this happened time and again (it happens more than you’d think) and we featured everything, the chances are that people would stop visiting our blog as it would soon become repetitive.
When planning, most couples are looking for new ideas, new content and helpful advice. If that’s something we cannot provide because we’ve covered that ground recently we’ll generally avoid another feature and use the other photos elsewhere, such as on advice blogs like this one, on other social media accounts or for external features or articles.
The same principle applies to weddings. Last year we shot 2 weddings at the same venue, 3 days apart. Both weddings shared the same colour scheme and had a similar theme. It’s not as a big of a coincidence as you may think. Just as the “real world” has trends, the wedding world is also subject to them. Month to month, year to year, weddings can be very similar if there is a dominant fashion around at a particular time.
Therefore if two or more sessions are fairly similar, we are unlikely to feature them all. This also helps us to avoid giving the impression that we only shoot a certain type of wedding. If we had a spate of barn weddings, and featured the lot, new couples stumbling across our work for the first time may understandably assume that we wont want to (or wont be able to) shoot their country mansion wedding. Variety is the spice of life after all.
Another thing that may influence the decision to blog, are external features or exclusivity clauses. If we know our work has already been picked up by a blog, magazine or other publication we’ll probably choose not to share it on our own blog initially. It’s always much more exciting for all involved to see photos “in print” or written up by a third party than to just see them on our site. Exclusivity can also be a factor, especially with print publications who sometimes insist images are not shared elsewhere.
And after alllll of the above have been considered, it ultimately comes down to time. More weddings means more time spent blogging. Whilst I adore re-living a beautiful wedding or heartfelt engagement session, it takes a long time to put even a relatively simple blog together.
It means going back through up to 1000 photos, carefully selecting 100 that compliment one another but also summarise the day perfectly. Then I’ll need to download and resize them all, re-upload and tag each image individually, before piecing the text together and (where possible) including a list of other suppliers involved. It needs to be optimised for SEO and flow well- no gaps or awkward spacing, clickable links that go where they’re supposed to and plenty more besides. So really, it comes down to time and fitting in what we can, when we can.
Take this post for example. It’s half past 9 on a Saturday night (the only one I have off for the foreseeable future I might add) and i’m sat here writing this because there simply aren’t enough hours in the day to feature everything and do it all justice and to still be able to do all the other businessy stuff that also needs doing.
We’re big fans of Instagram and Pinterest so we’ll often post non-blogged wedding content on there. So if you don’t follow us already, it’s worth a follow for some exclusive not-seen-before content every once in a while.
We hope that this post has been informative and given you a bit of an insight into how we blog and why we don’t showcase everything.